{"title":"Feeding Time 🍼","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEveryday feeding accessories designed to keep mealtimes calm, clean, and stress-free for you and your baby.\u003c\/p\u003e","products":[{"product_id":"baby-me-soft-muslin-baby-cloths-neutral-comfort-set","title":"Baby \u0026 Me™ Soft Muslin Baby Cloths - Neutral Comfort Set (5 Pack)","description":"\u003cp data-start=\"837\" data-end=\"989\"\u003eDesigned for delicate newborn skin, the \u003cstrong data-start=\"877\" data-end=\"910\"\u003eBaby \u0026amp; Me™ Muslin Baby Cloths\u003c\/strong\u003e are made from lightweight, breathable fabric that gets softer with every wash.\u003c\/p\u003e\n\u003cp data-start=\"991\" data-end=\"1178\"\u003eWhether you’re using them during feeding time, for quick clean-ups, or as a comfort cloth while out and about, these versatile muslins are a must-have for parents from birth to 12 months.\u003c\/p\u003e\n\u003cp data-start=\"1180\" data-end=\"1300\"\u003eTheir calming neutral tones blend beautifully into any nursery and make them an ideal gift for new or expecting parents.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53153866219866,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/1d4aaaa5-7d1a-4376-aeb4-97b18da16e1f.avif?v=1766233790"},{"product_id":"baby-me™-soft-muslin-baby-cloths-calm-comfort-collection-5-pack","title":"Baby \u0026 Me™ Soft Muslin Baby Cloths – Calm Comfort Collection (5 Pack)","description":"\u003cp data-start=\"530\" data-end=\"763\"\u003eThe \u003cstrong data-start=\"534\" data-end=\"572\"\u003eBaby \u0026amp; Me™ Soft Muslin Baby Cloths\u003c\/strong\u003e are an everyday essential for parents from newborn to 12 months. Made from lightweight, breathable muslin fabric, these cloths are gentle on delicate skin and versatile enough for daily use.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1002\"\u003eIdeal for feeding time, quick clean-ups, cuddles, or outings, each cloth is designed to be soft, absorbent, and durable. Finished in calming neutral tones, they fit beautifully into any nursery and make a thoughtful gift for new parents.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53154080850266,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/1c425e88-3fd5-465b-9038-0188bd94ebb4.avif?v=1766239741"},{"product_id":"baby-me™-soft-muslin-baby-cloths-blush-comfort-collection","title":"Baby \u0026 Me™ Soft Muslin Baby Cloths – Blush Comfort Collection (4 Pack)","description":"\u003cp data-start=\"248\" data-end=\"409\"\u003eSoft, breathable, and beautifully gentle, the \u003cstrong data-start=\"294\" data-end=\"359\"\u003eBaby \u0026amp; Me™ Soft Muslin Baby Cloths – Blush Comfort Collection\u003c\/strong\u003e are designed for everyday moments with your baby.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"710\"\u003eMade from lightweight muslin fabric, these cloths are kind to delicate newborn skin and ideal for feeding time, quick clean-ups, comforting cuddles, and on-the-go care. The soft blush pink tones add a warm, calming touch, making them perfect for everyday use or as a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"834\"\u003eDurable, absorbent, and easy to care for, these muslin cloths are a must-have essential from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53154125578586,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/66bbe9ee-0ede-4889-92bf-744ea1b0d2d9.avif?v=1766240483"},{"product_id":"baby-me™-soft-muslin-baby-cloths-blue-comfort-collection-4-pack","title":"Baby \u0026 Me™ Soft Muslin Baby Cloths – Blue Comfort Collection (4 Pack)","description":"\u003cp data-start=\"199\" data-end=\"371\"\u003eSoft, breathable, and thoughtfully designed for everyday use, the \u003cstrong data-start=\"265\" data-end=\"329\"\u003eBaby \u0026amp; Me™ Soft Muslin Baby Cloths – Blue Comfort Collection\u003c\/strong\u003e are an essential for life with your baby.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"707\"\u003eCrafted from lightweight muslin fabric, these cloths are gentle on delicate newborn skin and perfect for feeding time, quick clean-ups, soothing cuddles, and on-the-go care. The calming blue tones bring a sense of freshness and tranquillity, making them a beautiful addition to your daily routine or a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"841\"\u003eAbsorbent, durable, and easy to care for, these muslin cloths are designed to grow with your baby from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53155997647194,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/29a64390-10dd-40d4-a49a-a6d011a270c5.avif?v=1766259009"},{"product_id":"baby-me™-soft-baby-bibs-blush-comfort-collection-5-pack","title":"Baby \u0026 Me™ Soft Baby Bibs – Blush Comfort Collection (5 Pack)","description":"\u003cp data-start=\"208\" data-end=\"388\"\u003eSoft, practical, and designed for everyday feeding moments, the \u003cstrong data-start=\"272\" data-end=\"328\"\u003eBaby \u0026amp; Me™ Soft Baby Bibs – Blush Comfort Collection\u003c\/strong\u003e help keep your baby clean and comfortable during mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"761\"\u003eMade from gentle, baby-friendly fabric, these bibs are kind to delicate newborn skin while offering reliable protection from dribbles and spills. Lightweight and comfortable to wear, they’re perfect for feeding time at home or on the go. The soft blush pink tones add a warm, calming touch, making them a beautiful everyday essential or a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"862\"\u003eEasy to clean and durable for daily use, these bibs are suitable from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53156166893914,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/ca16cd86-59a1-474a-8c51-bfdcb3b33804.avif?v=1766262698"},{"product_id":"baby-me™-soft-baby-bibs-blue-comfort-collection-4-pack","title":"Baby \u0026 Me™ Soft Baby Bibs – Blue Comfort Collection (4 Pack)","description":"\u003cp data-start=\"208\" data-end=\"388\"\u003eSoft, practical, and designed for everyday feeding moments, the \u003cstrong data-start=\"272\" data-end=\"328\"\u003eBaby \u0026amp; Me™ Soft Baby Bibs – Blue Comfort Collection\u003c\/strong\u003e help keep your baby clean and comfortable during mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"761\"\u003eMade from gentle, baby-friendly fabric, these bibs are kind to delicate newborn skin while offering reliable protection from dribbles and spills. Lightweight and comfortable to wear, they’re perfect for feeding time at home or on the go. The soft blush pink tones add a warm, calming touch, making them a beautiful everyday essential or a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"862\"\u003eEasy to clean and durable for daily use, these bibs are suitable from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53156182950234,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/9a9a930dca5f4268acfd823f8d0626b9-goods.avif?v=1766263391"},{"product_id":"baby-me™-soft-baby-bibs-neutral-comfort-collection-6-pack","title":"Baby \u0026 Me™ Soft Baby Bibs – Neutral Comfort Collection (6 Pack)","description":"\u003cp data-start=\"208\" data-end=\"388\"\u003eSoft, practical, and designed for everyday feeding moments, the \u003cstrong data-start=\"272\" data-end=\"328\"\u003eBaby \u0026amp; Me™ Soft Baby Bibs – Neutral Comfort Collection\u003c\/strong\u003e help keep your baby clean and comfortable during mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"761\"\u003eMade from gentle, baby-friendly fabric, these bibs are kind to delicate newborn skin while offering reliable protection from dribbles and spills. Lightweight and comfortable to wear, they’re perfect for feeding time at home or on the go. The soft blush pink tones add a warm, calming touch, making them a beautiful everyday essential or a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"862\"\u003eEasy to clean and durable for daily use, these bibs are suitable from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53156191076698,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/35893238-8789-45af-8056-8762ef3fe6ff.avif?v=1766263587"},{"product_id":"baby-me™-soft-baby-bottle-brushes-neutral-comfort-collection","title":"Baby \u0026 Me™ Soft Baby Bottle Brushes – Neutral Comfort Collection","description":"\u003cp data-start=\"208\" data-end=\"388\"\u003eSoft, practical, and designed for everyday feeding moments, the \u003cstrong data-start=\"272\" data-end=\"328\"\u003eBaby \u0026amp; Me™ Soft Baby Bibs – Neutral Comfort Collection\u003c\/strong\u003e help keep your baby clean and comfortable during mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"761\"\u003eMade from gentle, baby-friendly fabric, these bibs are kind to delicate newborn skin while offering reliable protection from dribbles and spills. Lightweight and comfortable to wear, they’re perfect for feeding time at home or on the go. The soft blush pink tones add a warm, calming touch, making them a beautiful everyday essential or a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"862\"\u003eEasy to clean and durable for daily use, these bibs are suitable from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53156199694682,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/edca3a60-d1b9-4e93-97e5-a2718d5b6666.avif?v=1766264006"},{"product_id":"baby-me™-soft-baby-bottle-brushes-neutral-comfort-collection-copy","title":"Baby \u0026 Me™ Soft Baby Bottle Brushes – Blush Comfort Collection","description":"\u003cp data-start=\"208\" data-end=\"388\"\u003eSoft, practical, and designed for everyday feeding moments, the \u003cstrong data-start=\"272\" data-end=\"328\"\u003eBaby \u0026amp; Me™ Soft Baby Bibs – Blush Comfort Collection\u003c\/strong\u003e help keep your baby clean and comfortable during mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"761\"\u003eMade from gentle, baby-friendly fabric, these bibs are kind to delicate newborn skin while offering reliable protection from dribbles and spills. Lightweight and comfortable to wear, they’re perfect for feeding time at home or on the go. The soft blush pink tones add a warm, calming touch, making them a beautiful everyday essential or a thoughtful gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"862\"\u003eEasy to clean and durable for daily use, these bibs are suitable from newborn through to 12 months.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53156209099098,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/2d25a493ff583bade4fa89981ad52fa0.avif?v=1766264662"},{"product_id":"baby-me™-soft-baby-bottle-brushes-blue-comfort-collection","title":"Baby \u0026 Me™ Soft Baby Bottle Brushes – Blue Comfort Collection","description":"\u003cp data-start=\"208\" data-end=\"388\"\u003eSoft, practical, and designed for everyday feeding moments, the \u003cstrong data-start=\"272\" data-end=\"328\"\u003eBaby \u0026amp; Me™ Soft Baby Bibs – Blue Comfort Collection\u003c\/strong\u003e help keep your baby clean and comfortable during mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"761\"\u003eMade from gentle, baby-friendly fabric, these bibs are kind to delicate newborn skin while offering reliable protection from dribbles and spills. Lightweight and comfortable to wear, they’re perfect for feeding time at home or on the go. 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Thoughtfully designed to save both space and budget, it replaces the need for multiple separate appliances in your daily routine.\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"1097\"\u003eEvery feed is more than just a moment — it’s a commitment to your baby’s health and wellbeing. 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Its soft neutral tone blends effortlessly into any home, making it a practical and stylish addition to your feeding routine. Lightweight and flexible, it’s easy to wipe clean, fold away, or take with you when dining out or visiting family.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"992\"\u003ePerfect for everyday use as your baby begins solid foods, this high chair mat helps make mealtimes simpler, cleaner, and more enjoyable.\u003c\/p\u003e","brand":"Baby \u0026 Me","offers":[{"title":"Default Title","offer_id":53156394434906,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/9283\/0298\/files\/77ea546b-c85a-438a-84c8-f0bf1b5b52df.avif?v=1766265755"},{"product_id":"baby-me™-3-piece-silicone-baby-feeding-set-pink-comfort-collection","title":"Baby \u0026 Me™ 3-Piece Silicone Baby Feeding Set – Blush Collection","description":"\u003cp data-start=\"390\" data-end=\"582\"\u003eMake mealtimes simpler and more enjoyable with the \u003cstrong data-start=\"441\" data-end=\"515\"\u003eBaby \u0026amp; Me™ 3-Piece Silicone Baby Feeding Set – Blush Collection\u003c\/strong\u003e, thoughtfully designed for babies beginning their weaning journey.\u003c\/p\u003e\n\u003cp data-start=\"584\" data-end=\"931\"\u003eThis practical set includes a divided suction plate, spoon, and fork, all made from durable, baby-friendly silicone. 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